• 21 Powerful Sales Techniques (Backed by Scientific Research)

    What is it that makes some sales people better than others?

    Sure, having the right personal skills and experience are important, but being able to consistently convert leads, close deals and perform among the top sales people in your company (or area) requires more than skill and experience.

    Over the last few decades, a wealth of scientific research has emerged about how the human brain makes choices and which factors can influence what we say and do, including what we buy.

  • 5 Great Gifts For a Car Lover

    Whether they’re a casual driver or a car enthusiast you can find thoughtful and personalized items they’re sure to love.

    Here are 5 great gift ideas.

    Mini Fridge

    What’s better than a handy mini fridge to keep your drinks and snacks cool during a long drive? These mini fridges are lightweight and fit easily in the trunk, perfect for stashing after school snacks, drinks on a hot day, or even a lunch for people on-the-go!

    Portable USB Charger

    Gift them a portable USB charger so your loved one’s devices are never without battery while they’re on the road. Many chargers today come with lightning-fast charging and can even charge two devices at a time.

  • Car Buyer Profiles: Understanding Your Customers and How to Sell to Them

    Car buyers come in different types—they are looking for different things, motivated by different things and react to different things. In order to successfully sell to these disparate car buyers, it is essential for dealerships and their sales teams to understand each personality type and its accompanying behavior, then become skilled at recognizing them and knowing how to approach them.

    To help define each of these buyers, we’ve outlined some specific profiles to help dealerships better identify, connect and communicate with their customers. We’ve also included tips for selling a vehicle service contract (VSC) to each of these buyers.

  • Comparing the Online vs In-Person Customer Experience: A Personal Story

    In this article, we share a first-person experience from our Vice President, Client Services, Susan Preiss. She explores the tale of two customer experience scenarios, comparing online versus in-person customer experiences in the quest to buy a new car. The takeaways for the world of customer care are tangible and actionable. Read on!

    Vehicle Shopping: A Family Affair

    Last weekend, my youngest son took the big step of buying his first vehicle. These types of purchases tend to be a family affair for us. Each of us has expertise in different parts of the process—from finance to autobody to mechanics. And so, off my youngest went to a local dealership with me, his father, and two of his brothers along for the ride, so to speak.

  • Contrary to What Some People May Mistakenly Believe, Here's the Straight Truth on Plug-In Vehicles

    For most consumers, electric vehicles are still the cars of the future. Yet with many new battery-powered rides scheduled for release in the coming years, the future is closer than many might believe.

    Those who remain unschooled in the virtues of plug-in vehicles often hold onto dated and inaccurate perceptions of this particular vehicular genre. Here’s a quick look at 10 common misconceptions about electric cars that we’ve bathed in the bright light of reality.

  • Do you Have a Monetary Car Sales Goal?

    When it comes to setting monetary goals in the automotive industry, whether you’re talking Independent car dealerships or used car dealerships, it all comes down to a formula.

    Figuring out your bottom line is a matter of numbers, plain and simple. There are always exceptions to the rule, but calculating how many people you speak with, along with how many people buy, and what type of commission you get from each sale, you’re able to better focus on understanding how many leads you need to generate.

    Let’s break this down in more detail.

  • E-signatures can help with remote sales but can create problems for dealers and their finance sources

    Many dealers are thinking about ways to sell remotely, using the Internet and other technologies to complete sales or leases to consumers without requiring travel to the dealership.

    Because these "remote" transactions create a host of potential legal issues for dealers to consider, we can't fully explore them in the space of one article. Instead, I want to talk about one of the challenges a dealer must address when getting contracts signed remotely.

    Electronic signatures ("e-signatures") are a good option, and a quick Internet search reveals that there are plenty of cheap e-signature tools that are pretty easy to use. You can take a paper contract, scan or otherwise upload it to create an electronic record, and then send it off to be electronically signed in just a few simple steps.

  • Facebook Mistakes and How to Avoid Them

    Facebook is a valuable tool for business - but there are a lot of pitfalls you need to watch out for.

    So here are seven common Facebook marketing mistakes you should avoid, and suggestions for what to do instead.

    Taking off without a runway:
    Facebook success is in the details. Before you take to the airwaves of social media, you need a plan.

    It's like this: If you're driving and you don't know the way to your destination, you check the GPS app on your phone. You do that because it saves time, expense and a whole lot of needless suffering.

  • Used vehicle spotlight on the 2004-2006 Pontiac GTO

    These bargain-priced muscle cars pack plenty of performance

    Three simple letters borrowed from a well-known Italian automaker kicked off the muscle car revolution that sent hearts racing for a decade starting in the year 1964. The Pontiac GTO may be best known today for Tri-Power carburetors, Hurst shifters, stacked headlights and Judge Sammy Davis Jr., but there can be little argument that the most rewarding of Pontiac’s coupes to actually drive came several decades later.
  • Vendor Spotlight: Prestige Auto Mart


    Here at Prestige, we understand that your vehicle is an essential part of your life and the process of purchasing one is a substantial financial decision. We are committed to making sure you drive off our dealership completely satisfied with your dream vehicle and the level of professional service provided by our staff.

    The PRESTIGE DIFFERENCE begins with our commitment to providing you with an impeccable experience! We place a strong emphasis on our roots as a family-owned and operated business, and look forward to having you join the Prestige Family! Every member of our staff is committed to providing friendly and courteous service and treating each of our customers with respect and dignity at all times. We strive to surpass your expectations and ensure that you are 100% satisfied at every point of service, even far beyond the initial point of sale to ensure you remain a Prestige Family member for life!

  • Vendor Spotlight: Sensible Auto

    Sensible Auto occupies a unique space in the car buying world. 

    We partner with car dealerships in order to empower them to say “yes” to every customer, which means they can sell more cars and build their businesses.

    We also partner with individuals who have significant credit challenges, and provide them with a way to simultaneously purchase a car and repair their credit rating.

    Visit for more information!