Our Dealer Programs are no cost. No kidding.

We offer 3-month trial subscriptions for your customers and free music for your dealership.

Enroll Now

Pre-Owned Program

3-month trial subscriptions for your Pre-Owned Customers

Service Lane Program

3-month trial subscriptions for your Service Customers

Dealership Beats

Free music for your dealership and showroom

Pre-Owned Program

What's included in the 3-month trial subscription FAQs

Enroll Now

Give your Pre-Owned Customers 3-month trial subscriptions in and out of the car.

With the purchase of a pre-owned vehicle, your customers can enjoy two great ways to experience SiriusXM.

Inside the car + on the SiriusXM app Customers buying SiriusXM-equipped vehicles receive a 3-Month SiriusXM trial subscription with 165+ channels in the car plus access to 425+ channels on the SiriusXM app. Watch SiriusXM video, create your own stations based on artists or songs you choose and more on the SiriusXM app — over an $85 value!

All SiriusXM-Equipped vehicles are eligible for the trial subscription, regardless of manufacturer.

Download the Dealer App to refresh radios and demonstrate SiriusXM during test drives

Free SiriusXM materials for your dealership and your customers

How it works

Complete the SiriusXM Pre-Owned Program online enrollment form authorizing your Preferred Data Source Provider to securely transmit vehicle and customer contact information to SiriusXM
Upon successfully enrolling in the program, download the improved Dealer App to pre-activate radios on SiriusXM-equipped vehicles. For best results, launch the app, turn on location services and scan the VIN. See more Radio Activation details hereRadio activation details
After we receive the SiriusXM-equipped vehicle sold record, your customer's 3-month trial subscription begins

What happens after I enroll?

After we successfully activate your dealership, you will receive a Welcome Kit in the mail within 7–10 days with free SiriusXM materials for your dealership and your customers
For SiriusXM-equipped vehicles, use the improved SiriusXM Dealer App to pre-activate the radio to demonstrate SiriusXM during test drives

Program Details

SiriusXM Pre-Owned Program: 3-month SiriusXM trial subscription is included with purchase of a pre-owned vehicle equipped with satellite radio at participating dealerships. Trial subscription terms of service subject to change See complete terms and conditions

Service Lane Program

What's included in the 3-month trial subscription FAQs

Enroll Now

Give 3-months of SiriusXM to even more customers

Inside + Outside the Car Surprise and delight your eligible customers after their service visit with a SiriusXM 3-Month trial subscription with 165+ channels in your car, plus 425+ on the SiriusXM app — over an $85 value!

SiriusXM will notify your eligible customers of their trial subscription, courtesy of your dealership and SiriusXM

We'll do all the work to activate trial subscriptions for service customers

How it works

Complete the SiriusXM Service Lane Program online enrollment form authorizing your Preferred Data Source Provider to securely transmit the vehicle and customer contact information to SiriusXM
Once enrolled, we will notify your eligible customers of their trial subscription, courtesy of your dealership and SiriusXM

Trial eligibility?

For the trial subscription, vehicles must be SiriusXM-equipped and determined eligible by SiriusXM
Ineligible customers include those with active or recently active SiriusXM subscriptions or trials
Streaming trials require customer email

What happens after I enroll?

Once active in the program, we will notify your eligible service customers of their 3-Month trial subscription included

Program Details

SiriusXM Service Lane Program: Eligible customers will receive a 3-month SiriusXM trial subscription. Trial subscription require vehicle to have an inactive factory-installed satellite radio. Customers with active or recently active subscription service including a trial are not eligible. Eligible customers will receive trial details after their service visit via email or other communication from SiriusXM. Trial subscription terms of service subject to change. Your dealership must be enrolled in the SiriusXM Pre-Owned Program to participate in the Service Lane Program, see complete terms and conditions

Dealership Beats

What's included in the 3-month trial subscription FAQs

Enroll Now

Get free music for your dealership by participating in our free Dealer Programs.

Available to Dealers in the Pre-Owned and Service Lane Programs

Free music for your business or showroom

Over 240 channels 30 of which are exclusive to the SiriusXM for Business program

Fully licensed SiriusXM for Business use

How it works

Complete the SiriusXM online enrollment form authorizing your preferred Data Source Provider to securely transmit pre-owned vehicle and service customer contact information to SiriusXM by enrolling in the Pre-Owned Program and Service Lane Program
Upon confirmation of enrollment in our FREE Dealer Programs, you will be able to easily stream SiriusXM through your own device or SiriusXM Internet player

What happens after I enroll?

After qualifying for Dealership Beats, you will receive a program Welcome Email with instructions on how to retrieve your credentials to stream SiriusXM for Business for your Showroom for FREE on your personal device (mobile/phone/tablet/laptop).

TERMS & CONDITIONS APPLICABLE TO DEALERSHIP BEATS BENEFIT: SiriusXM may, in its sole discretion, make available the SiriusXM for Business service to Dealers actively participating in SiriusXM's Pre-Owned Program and Service Lane Programs (the "Dealership Beats Benefit") -- at any time from January 1, 2022 - December 31, 2023. To the extent such SiriusXM for Business service is made available to Dealer, Dealer shall use the SiriusXM for Business service solely in its showrooms and/or service areas and may not sell or transfer such benefit to any third party and Dealer shall not provide its log-in credentials for streaming SiriusXM for Business for use by anyone other than Dealer. The provision and use of SiriusXM for Business service are governed by the SiriusXM Customer Agreement for Business Establishment Services; see www.siriusxm.com/siriusxmforbusiness. SiriusXM may modify or terminate, in whole or in part, the Dealership Beats Benefit at any time in its sole discretion without notice. SiriusXM's discontinuance of the Dealership Beats Benefit shall not automatically terminate Dealer's participation in the SiriusXM Pre-Owned Program and/or Service Lane Program. Hardware sold separately, for either satellite or streaming service.

Join our FREE Programs and let your customers discover what they love in and out of the car. No credit card required.

Vehicles with SiriusXM radio:

3-Month
trial subscription

Listen in your car + stream on the SiriusXM app

Get the best entertainment Inside + Outside the Car

425+ channels, including 165+ in your car, plus even more to stream on your devices
Ad-free music for every genre & decade plus artist-created channels
Original talk, podcasts, exclusive comedy & news from every angle
NFL, MLB ^®, NBA, NHL ^®, and NCAA ^® play-by-play, NASCAR ^®, plus the biggest names in sports talk

2 Howard Stern channels, including video
Create Pandora stations based on artists
SiriusXM video library of in-studio shows & performances

425+ channels to stream with the SiriusXM app
Ad-free music for every genre & decade plus artist-created channels
Original talk, podcasts, exclusive comedy & news from every angle
NFL, MLB ^®, NBA, NHL ^®, and NCAA ^® play-by-play, NASCAR ^®, plus the biggest names in sports talk

2 Howard Stern channels, including video
Create Pandora stations based on artists
SiriusXM video library of in-studio shows & performances

Get the best entertainment Inside + Outside the Car

425+ channels, including 165+ in your car, plus even more to stream on your devices
Ad-free music for every genre & decade plus artist-created channels
Original talk, podcasts, exclusive comedy & news from every angle
NFL, MLB ^®, NBA, NHL ^®, and NCAA ^® play-by-play, NASCAR ^®, plus the biggest names in sports talk

2 Howard Stern channels, including video
Create Pandora stations based on artists
SiriusXM video library of in-studio shows & performances

Radio Refresh

Fill your pre-owned vehicles with the widest variety of entertainment

Learn More

Exclusive Experiences

As a member of our Dealer Program, you have a chance to win throughout the year

Learn More