For most consumers, electric vehicles are still the cars of the future. Yet with many new battery-powered rides scheduled for release in the coming years, the future is closer than many might believe.
Those who remain unschooled in the virtues of plug-in vehicles often hold onto dated and inaccurate perceptions of this particular vehicular genre. Here’s a quick look at 10 common misconceptions about electric cars that we’ve bathed in the bright light of reality.
Facebook is a valuable tool for business - but there are a lot of pitfalls you need to watch out for.
So here are seven common Facebook marketing mistakes you should avoid, and suggestions for what to do instead.
Taking off without a runway:
Facebook success is in the details. Before you take to the airwaves of social media, you need a plan.
It's like this: If you're driving and you don't know the way to your destination, you check the GPS app on your phone. You do that because it saves time, expense and a whole lot of needless suffering.
E-signatures can help with remote sales but can create problems for dealers and their finance sources
Many dealers are thinking about ways to sell remotely, using the Internet and other technologies to complete sales or leases to consumers without requiring travel to the dealership.
Because these "remote" transactions create a host of potential legal issues for dealers to consider, we can't fully explore them in the space of one article. Instead, I want to talk about one of the challenges a dealer must address when getting contracts signed remotely.
Electronic signatures ("e-signatures") are a good option, and a quick Internet search reveals that there are plenty of cheap e-signature tools that are pretty easy to use. You can take a paper contract, scan or otherwise upload it to create an electronic record, and then send it off to be electronically signed in just a few simple steps.
Car buyers come in different types—they are looking for different things, motivated by different things and react to different things. In order to successfully sell to these disparate car buyers, it is essential for dealerships and their sales teams to understand each personality type and its accompanying behavior, then become skilled at recognizing them and knowing how to approach them.
To help define each of these buyers, we’ve outlined some specific profiles to help dealerships better identify, connect and communicate with their customers. We’ve also included tips for selling a vehicle service contract (VSC) to each of these buyers.
Whether they’re a casual driver or a car enthusiast you can find thoughtful and personalized items they’re sure to love.
Here are 5 great gift ideas.
What’s better than a handy mini fridge to keep your drinks and snacks cool during a long drive? These mini fridges are lightweight and fit easily in the trunk, perfect for stashing after school snacks, drinks on a hot day, or even a lunch for people on-the-go!
Portable USB Charger
Gift them a portable USB charger so your loved one’s devices are never without battery while they’re on the road. Many chargers today come with lightning-fast charging and can even charge two devices at a time.
When it comes to setting monetary goals in the automotive industry, whether you’re talking Independent car dealerships or used car dealerships, it all comes down to a formula.
Figuring out your bottom line is a matter of numbers, plain and simple. There are always exceptions to the rule, but calculating how many people you speak with, along with how many people buy, and what type of commission you get from each sale, you’re able to better focus on understanding how many leads you need to generate.
Let’s break this down in more detail.
What is it that makes some sales people better than others?
Sure, having the right personal skills and experience are important, but being able to consistently convert leads, close deals and perform among the top sales people in your company (or area) requires more than skill and experience.
Over the last few decades, a wealth of scientific research has emerged about how the human brain makes choices and which factors can influence what we say and do, including what we buy.
In this article, we share a first-person experience from our Vice President, Client Services, Susan Preiss. She explores the tale of two customer experience scenarios, comparing online versus in-person customer experiences in the quest to buy a new car. The takeaways for the world of customer care are tangible and actionable. Read on!
Vehicle Shopping: A Family Affair
Last weekend, my youngest son took the big step of buying his first vehicle. These types of purchases tend to be a family affair for us. Each of us has expertise in different parts of the process—from finance to autobody to mechanics. And so, off my youngest went to a local dealership with me, his father, and two of his brothers along for the ride, so to speak.
Three simple letters borrowed from a well-known Italian automaker kicked off the muscle car revolution that sent hearts racing for a decade starting in the year 1964. The Pontiac GTO may be best known today for Tri-Power carburetors, Hurst shifters, stacked headlights and Judge Sammy Davis Jr., but there can be little argument that the most rewarding of Pontiac’s coupes to actually drive came several decades later.
Don't let forced digital progress due to COVID-19 distract you from long-term goals. Make changes now to bring your business into the digital age.